Food delivery, reconsidered from the restaurant's side.
VANIKARA is exploring a restaurant-first approach to food delivery economics — transparent pricing, a better merchant experience, and an alternative to traditional percentage-per-order models.
Final product name to be announced.
The order is not the whole story.
Delivery platforms have made ordering convenient. Behind each order, though, restaurants carry commissions, promotional costs and operational complexity on margins that are often thin.
We want to understand whether a platform can be designed around the restaurant's economics from the start — and what that would change for customers and delivery partners too.
VANIKARA is exploring a restaurant-first approach to food delivery economics.
What we are designing for.
- 01
Transparent pricing
Commercial terms a restaurant can understand before it commits.
- 02
Beyond percentage-per-order
Exploring models where growth doesn't depend on ever-rising order-level costs.
- 03
Merchant-focused tools
Operational visibility for restaurants — not just an order inbox.
- 04
A better merchant experience
Onboarding, menus and settlements designed to be practical and predictable.
Four sides of one platform.
Every order involves a customer, a restaurant, a delivery partner and the people operating the service. We are designing each side as part of one system.
- 01
Customers
Discover restaurants, order, pay and follow a delivery.
- 02
Restaurants
Manage menus, orders, availability and the business behind them.
- 03
Delivery partners
Accept deliveries, manage availability and see earnings clearly.
- 04
Operations
Oversee orders, restaurants, partners, support and settlements.
In development for November 2026.
We are starting in Guntur. Restaurants and partners who want to talk about the model are welcome to reach out.